The Canadian Tourism Commission has developed a toolkit to help tourism operators “go from product to experience” (click here to access the toolkit), and has developed a ”Signature Experiences Collection” of tourism businesses. The CTC goes on to describe these experiences as being “engaging, immersive, hands-on and connect travellers to the special people, places and cultures in a community or region”.
ACTA sees huge value in seeking out exceptional experiential tourism products, and we want to identify existing (and potential) signature culinary experiences in Alberta. We see this opportunity unfolding in one of two ways:
- Working with culinary experiences in Alberta to gain recognition from the Signature Experiences Collection; or
- Developing our own messaging and branding around the remarkable stories of Alberta’s culinary tourism products. The value of the second option comes from the ability to:
- Find representative culinary experiences from all regions in Alberta;
- In turn, these experiences serve as a benchmark and leader for other culinary tourism experiences to learn from and follow, raising the overall quality of culinary experiences in our province.
Working with the regions and individual business owners, ACTA will help facilitate the identification of potential experiences that qualify as being among the best culinary experiences Alberta has to offer, and will work to develop the stories of these experiences to facilitate their promotion and recognition at a provincial and national level.
Please Contact Us if you know of, or are part of, a business offering a unique and exceptional culinary tourism experience.