Our Mission
The purpose of the Alberta Culinary Tourism Alliance is to increase the recognition and appreciation of Alberta’s produce and value-added culinary tourism experiences, and to facilitate the growth of new culinary tourism experiences.
Our Goals
- Support existing culinary tourism experiences by increasing consumer awareness of these experiences;
- Facilitate the continued development of new and existing culinary tourism experiences through research, education, and sustainable outreach programs that connect initiatives to resources;
- Foster local and regional culinary tourism initiatives by supporting stronger linkages between government agencies, tourism agencies, food/drink producers, and culinary tourism experiences providers;
- Encourage all culinary tourism experiences to deliver consistent quality experiences in line with ACTA’s values;
- Advocate for culinary tourism by measuring and assessing the performance of Alberta’s existing culinary tourism offerings, and identifying areas and ways for sustainable improvement.